Experience

2022 - 2025

ASSISTANT PROJECT MANAGER

Sterling and Wilson

I worked with project teams and leadership to understand priorities, delegate workloads across teams, define team goals, and set project schedules to meet deadlines.

I implemented workflow hierarchy and establish clear guidelines. This resulted in reduced turnaround times by 33% for small-scale projects, and by 26% for large-scale projects.

I worked cross-functionally to scope large-scale construction projects across the US, including managing research, budgeting, and invoicing across teams and third-party vendors.

2020 - 2022

TECHNICAL WRITER

Lender Price

I led the company’s digital marketing efforts which included market research, social media strategy, graphic design, weekly content calendar creation, email marketing, and drafting the company’s style guide while ensuring ADA compliance.

I developed email marketing campaigns that resulted in a 68% increase in newsletter subscribers and a 17% increase in clickthrough rates.

I collaborated with the CEO and web design team to identify bottlenecks in client-facing software, and brainstormed solutions including UX design mock-ups, while also supporting updates to the website wireframes based on user feedback and evolving best practices.

I spearheaded a UI/UX revamp proposal for Lender Price, integrating social media functionality into the B2B lending platform and enabling clients to seamlessly pull and share graphical market rate data on social media.

I worked in close collaboration with product managers, analysts, front-end and back-end developers, operations managers, and client-facing teams to write software documentation for clients in the banking sector.

2019

RESEARCH ASSISTANT

The Right Brain Studio

I gathered qualitative research data for Blue Cross Blue Shield, a prominent US health insurance organization.

I organized and recorded focus groups across three states, identified key talking points from raw data, carefully analyzed trends, and created a narrative to present to the client.

2019

MARKETING ASSOCIATE

USC Talent Acquisition

I planned and developed daily creatives for social media, and maintained weekly social calendar on Airtable.

I worked with ZipRecruiter on UX design to drive consistency for the USC veteran program experience for prospective and current students and alumni.

2018 - 2020

COMMUNICATIONS EDITOR

USC Office of International Services

I worked closely with USC’s international student body and other university departments to create all-encompassing weekly newsletters and organize events for students, faculty, and alumni.

I launched their first social media presence by creating and managing their Instagram page. I implemented organic growth strategies, which included community engagement and creating assets and content calendars, resulting in a following of over 1k in the first 10 months.

I established a web content strategy in line with SEO best practices, which saw a 436% increase in weekly page views.

2017 - 2018

CLIENT SERVICES ASSOCIATE

DViO Digital

I worked in an all-woman team, managing client relationships for seven accounts ranging from education to home furnishings, including Aldo and Birkenstock.

I conceptualized and executed social media campaigns on Facebook and Instagram in both English and Arabic.

I collaborated with Arab influencers to promote campaigns and enhance customer engagement.

I executed a radio station launch campaign with UAE Ministry of Happiness that was featured across regional publications.

I deployed a community engagement strategy for home furnishings client HomeBox (part of Landmark Group, multibillion dollar business conglomerate and the largest retail chain in the Middle East) that resulted in improved customer satisfaction, with daily complaint rates dropping by 63%.

2016 - 2020

PROJECT CONSULTANT

Freelance

Redbird Group
As Freelance Digital Coordinator, I collaborated with the CEO to revamp the company website in accordance with best SEO and UX practices. I supported website and social streams, conducted market research and created Keynote presentations, and provided client and project-oriented assistance.

USC Wellbeing Collective
As Freelance UX Consultant, I identified key stakeholders within the USC community, and tailored to suit diverse preferences a recommended sitemap, a list of top-level pages, and improvements in UX design. Further, I provided content recommendations for each of the identified stakeholders.

The Right Brain Studio
As Freelance Market Strategist, I planned and executed social media posts in accordance with weekly relevant themes. I maintained the company website and added modules as directed, and undertook new business outreach and lead generation. I identified and contracted suppliers, created timelines, and coordinated with clients.

Silk Threads by Ruby Bhandari
As Freelance Marketing and Social Media Consultant, I employed my CRM skills to grow social media following across Facebook and Instagram and curated daily #ootd social posts.

UniFirst Corporation
As Social Media Specialist, I coordinated with nearly 200 branch offices to revamp the company’s online presence.

2016 - 2017

CORPORATE CONSUMER ASSOCIATE

Weber Shandwick

I wrote press releases, created media kits, managed a database of social media influencers, developed content calendars, wrote coverage reports, and conducted market research and analysis for clients including McDonald's, Jaguar-Land Rover, Johnson & Johnson, Nespresso, Tetra Pak, GoPro, American Girl, Carefree, Siemens, and Women in Nuclear.

Some of my key contributions include:

A 25% increase in influencer test drives for Jaguar-Land Rover through effective campaign management.
Bilingual content creation (English and Arabic) for McDonald's client-facing and customer-facing campaigns. Our campaign strategy to counter rumors of unethically sourced meat resulted in increased sales of the McChicken sandwiches and prompted a contract renewal.
Preparing a strategy deck for an indoor sports client to present to HRH Sheikh Mohammed, Ruler of Dubai. The client subsequently won at the World Ski Awards the following year.

2015

ADVERTISING REPRESENTATIVE: LONELY SEAL RELEASING

Marché du Film - Festival de Cannes

I aided the founder and CEO of Lonely Seal Releasing in word-of-mouth and print advertising at the Cannes Film Festival.

I utilized my networking skills to approach executives at prominent companies like Universal Studios and Vanity Fair.

I generated over 200 leads in two weeks.

2013 - 2015

MARKETING INTERNSHIPS

Various

Nike
I conducted competitor analyses, analyzed trends in buyer behavior, and suggested improvements in marketing strategy. My campaigns were featured in billboard ads across Dubai Metro, in collaboration with Dubai Road and Transport Authority (RTA).

Tommy Hilfiger
I organized the Tommy Hilfiger event for Dubai Vogue Fashion Week.

UsTrendy, Inc.
I developed email marketing campaigns to attract fashion designers looking to sell their products online.

Education

2018 - 2020

UNIVERSITY OF SOUTHERN CALIFORNIA

Master of Communication Management

Los Angeles, CA

Summa cum laude: 4.0

Member of invite-only Delta Lambda Chapter of Lambda Pi Eta, an honor society within the National Communication Association.

Co-director of Annenberg Ball at Annenberg Graduate Student Representatives.

2012 - 2016

BENTLEY UNIVERSITY

Bachelor of Science in Business Administration

Waltham, MA

Cum laude: 3.5

Student Coordinator: Events and Publicity for PRIDE.

Student Volunteer at the Service Learning Center.

Marketing Coordinator at Young Arab Leaders (YALA) Bentley.

Certifications and Languages

Certifications

Bank of America Institute for Women's Entrepreneurship at Cornell (2025)

Asana Workflow Specialist (2025)

SQL for Data Science (2020)

Google Analytics (2019)

Community Service Certification for the State of Massachusetts (2016)

PADI Open Water Diver (2016)

Languages

Spanish (beginner)

English (bilingual)

Hindi (bilingual)

Urdu (intermediate)

French (beginner)

American Sign Language (beginner)

Arabic (beginner)